Google AdSense Update: Important Changes for Video Content
Stay informed and ensure your site complies with the latest policies.
Understanding the Changes
If you use Google AdSense to make money from your website, there are some important changes coming soon that you need to know about. Starting September 23, 2024, Google will update the rules about video content that can have ads on it. If you have videos on your site, these changes could affect how much money you earn from ads.
What’s Changing?
Google is moving the current rules for video ads into a new section called Video Inventory Restrictions. These rules are part of Google’s broader guidelines for where and how ads can appear on your website.
Here’s why this matters:
- Restricted Content: Some types of video content might be considered "restricted" under these new rules. If your video is labeled as restricted, it might not get as many ads, or it might not get any ads at all. Fewer ads mean less money for you.
- Impact on Your Earnings: If you rely on video ads for income, having content that falls under these restrictions could reduce the number of ads shown on your site, which could lower your earnings.
Who Needs to Pay Attention?
This update is important for those who have videos on their websites. It’s essential to check your videos and make sure they don’t fall under the restricted categories. If your site doesn't include videos, this change won’t directly affect you, but it’s good to be aware of these updates in case you add videos in the future.
What Do the New Rules Say?
Here are two key points from the new rules:
- Video Controls: When someone watches a video on your website, they should be able to easily find and use the buttons to play, pause, mute, or skip the video. If these buttons are hidden, hard to find, or don’t work properly, your video might be considered restricted.
- Sticky Video Players: Some websites have videos that stay visible on the screen even when a person scrolls down the page. This is called a "sticky" video player. According to the new rules, the video player should start in the main content area of your page and only become sticky if it follows the correct guidelines.
What Should You Do?
If you have video content on your website, review Google’s new Video Inventory Restrictions and make sure your videos comply with the updated rules. This will help keep your ads running smoothly and maintain your earnings.
If you don’t have videos, you don’t need to do anything about this specific update. But it’s always smart to know what’s happening in case you add videos later.
Why This Is Important
Google AdSense is a way for website owners to earn money by showing ads. If you don’t follow Google’s rules, you could lose some or all of your ad revenue. By understanding and applying these new video rules, you can make sure your site stays in good standing and continues to earn money.